At CASCAID our purpose is to help people make better and informed choices about learning, training, career paths and employment. Our online resources allow anyone, regardless of their background, to explore occupational pathways and help to equip them with the knowledge that they need to choose the right route for them. We’ve been doing this for over 40 years originally on paper, now online.
Today, our trusted products are used in over half of the secondary schools in England as well as being the foundation of the national online platforms for careers guidance delivery in Wales and Northern Ireland. Our unique method of raising aspirations and expanding ideas to promote social mobility, has been adopted internationally, with versions of our products used in Europe and by 20,000 education institutions in the USA and Canada. Visit for more details or contact us on